People ask about our name. Here’s the deal.
When we decided to open a shop, there was this old-timey gas station at Belmont and Abrams with a “For Lease” sign in the window.
It seemed like an ideal spot for a company committed to an honest day’s effort, solid creative product, and enjoying the people with which you work.
Plus, if the advertising thing didn’t pan out, we could put some coolers in the repair bays, roll up the doors at night, and—voilà—it would make a nice
place for our neighbors to grab a cold one on the way home. Thus, Belmont Icehouse was born.
We didn’t actually get the gas station. But we kept the name because of the ideals it embodies. (And if we ever have to switch to plan B,
we won’t have to change our business cards.)