Taylor PublishingStudioWorks Rollout Campaign. read more



StudioWorks Rollout Campaign

Taylor Publishing is one of the nation's largest yearbook publishers and produces annuals for schools from coast to coast. They created StudioWorks, a revolutionary online system that lets schools design and produce their yearbook pages anytime, anywhere.

Taylor asked us to arm their sales team with tools for introducing StudioWorks to yearbook advisers and explaining the system's flexibility, efficiency, and options for creativity. The resulting campaign of print advertising, direct mail, push email, and promotional giveaways helped get StudioWorks' foot in the teacher's lounge doors.
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