As one of Belmont’s resident branding and social media experts, Sydney knows what’s on-trend, what’s off-trend, and what’s so far off-trend it may be back on-trend. A graduate of Ole Miss, she was formerly with Spectrum Reach, the cable provider’s in-house advertising & media agency. Sydney also wrote the book on crisis communications - okay, it was actually a published thesis, but she still knows a thing or two about getting your message out when the heat is on.