As a suburb nestled between Dallas and Fort Worth, Coppell struggled for years with a reputation as a sleepy bedroom community. The reality was far different, as the city had a robust arts and cultural scene, a growing culinary reputation, and an ideal position as gateway to the Trinity River.

The Coppell CVB engaged Belmont to rebrand the organization and revitalize its marketing efforts.

Informed by stakeholder interviews and other research, Belmont launched an integrated campaign inviting the local population to rethink what they thought they knew and “Discover Coppell.”