Sometimes we all need a break. For Texas A&M University staff and faculty, the solution comes courtesy of the university’s official employee wellbeing and engagement program, Flourish.

Working with key stakeholders at Texas A&M University, Belmont Icehouse developed a comprehensive brand story and strategy. From there, an integrated brand campaign was brought to life with a new logo, website, social media elements, brand style guide, and a full suite of original photography featuring Texas A&M employees.

The entire effort was a resounding success upon launching in 2020. Even at a time when people were getting together less, the digital elements created for Flourish helped connect people with like interests – everything from gardening and cooking to painting and crafting.