Following a historic donation, Texas A&M's medical school became the Naresh K. Vashisht College of Medicine as it welcomed a new cohort of students in 2025.

In the months leading up to the launch, Belmont worked closely with the college to hone the new brand and apply it across dozens of assets, from business cards to collateral, social media, digital platforms, and more.

To create further excitement and anticipation for the official brand launch at the college's white coat ceremony, Belmont created a countdown campaign that ran on campus and across the school's owned social channels.