In the summer of 2026, the FIFA World Cup arrived in North Texas in a big way. The region would be hosting more matches than any other, and some 4 million visitors were expected during the month-long tournament.

Keeping those visitors safe and healthy was a top priority for Tarrant County Public Health. Many international fans would be arriving unfamiliar with the intense Texas sun, triple-digit temperatures, or the voraciousness of the local mosquito population.

Working with TCPH’s team of health experts, Belmont put together a colorful and fan-forward campaign that showed visitors how to “Stay Healthy Every Match.” Social, mobile, and digital OOH placements geo-targeted audiences around transit points and fan zones during the span of nine matches.

A highly efficient $115k media plan delivered nearly 11 million impressions — more than double the planned goal. More than 10,500 link clicks drove to the TCPH campaign landing page for health-related information. And TCPH teams on the ground interacted with thousands of fans, delivering campaign-branded sunscreen, water bottles, and hand sanitizer. It all contributed to an unforgettable Lone Star sports experience for visitors and residents alike.