Website Design
Video and Audio Advertising
Consumer Insights & Segmentation
Social Media Advertising
Mobile Advertising
Collateral & Swag Design
Brand Identity Development Logo, Collateral & Visual Design
The Tarrant County HIV Administrative Agency connects HIV-positive people with resources like healthcare and housing. Lacking a compelling brand identity as well as a cohesive marketing message and strategy meant little to no awareness of the agency.
Support and funding through a national initiative, “Ending the Epidemic,” provided a perfect platform for developing a local approach dedicated to eliminating HIV in Tarrant County. Working with the agency, we set out to create not just an awareness campaign, but also a new initiative that is edgy, fresh and inclusive.
Both the campaign and the initiative came to life with breathtaking imagery featuring actual Tarrant County residents who are HIV positive, infusing credibility, authenticity and relatability to every element of the campaign from digital to non-traditional OOH.
The new initiative, “Beat HIV,” boldly defines the impact we hope to make with an empowering message that prompts action towards awareness, prevention and treatment. A comprehensive, integrated campaign, “Be U,” focuses on treatment and achieving undetectable HIV status, while celebrating individuals and the idea of not fitting into someone else’s standards.
The new initiative, “Beat HIV,” boldly defines the impact we hope to make with an empowering message that prompts action towards awareness, prevention and treatment. A comprehensive, integrated campaign, “Be U,” focuses on treatment and achieving undetectable HIV status, while celebrating individuals and the idea of not fitting into someone else’s standards.
The new initiative, “Beat HIV,” boldly defines the impact we hope to make with an empowering message that prompts action towards awareness, prevention and treatment. A comprehensive, integrated campaign, “Be U,” focuses on treatment and achieving undetectable HIV status, while celebrating individuals and the idea of not fitting into someone else’s standards.
