Created by Travis County voters in 2004, Central Health is a growing and evolving healthcare system designed to provide quality safety-net care to the people of Austin and Travis County.

While the Central Health system includes CommUnityCare Health Centers and Sendero Health Plans, few people within the community understood their relationship. The situation was exacerbated by the fact that each entity had its own unique logo, branding, and voice.

To reduce confusion and ensure better care outcomes for its patients, Central Health began laying the groundwork for a comprehensive, research-informed rebranding in 2017 and engaged Belmont shortly thereafter. Following a pause during the pandemic, the effort accelerated in 2022 and 2023 as Belmont worked closely with the Central Health team to design a modern, cohesive brand system that encompassed all three entities.